NFT and cryptocurrency isn’t new for the folks in the digital marketing assiduity. In the last many times, we all have heard about the brands decreasingly using NFTs and cryptocurrencies in their marketing strategies.
It isn’t surprising because, according to a report, the sale volume of the global NFT request reached $ 44.2 billion in 2021, and it keeps growing.
But, we need to stop for a nanosecond, take a deep breath and suppose about how these digital commemoratives and digital marketing are connected.
Now, What Is Cryptocurrency?
It’s a digital currency stored in a digital portmanteau and is usable and commutable like any other currency. In addition, cryptocurrencies aren’t unique, so you can trade or change them.
On a different aspect, NFT is an entirely different case.
NFTs are non-fungible digital means. One NFT has not an identical dupe; each bone is unique. They can be any creative work, similar to virtual real estate, digital artwork, fashion, etc. It opens the door to the creativity of content generators and artists, so NFTs are measureless.
The NFTs and cryptocurrencies are grounded on the blockchain, so they’re decentralized and independent of authorities and traditional fiscal institutions.
Well, but why are these commemoratives essential for digital marketing?
1. They make brand mindfulness by generating interest in your brand and adding its visibility. Using NFTs as your marketing strategy expands your brand’s followership reach and enables you to pierce your target guests. Social media is the perfect channel to promote the commemoratives of your brand.
2. NFTs and cryptocurrencies strengthen client fidelity. Personalization allows brands to produce more intimate and violent relations with their guests. The power of an NFT enhances the client’s commitment to your brand because it enables a direct and closer relationship between you.
3. They encourage client commerce and community structure. Your brand can raise commerce by sustaining stoner-generated content. either, harkening to suggestions from your community helps your brand consolidate your community and offers chances to produce a marketing strategy compatible with your target.
4. They give your brand horizonless freedom in content creation since NFTs can be unlimited digital art pieces like a JPEG, a GIF, a 3D vitality, an audio record, etc. NFT marketing enables your trademark to apply all the betters of virtual handiworks.
Resounded Case Studies in Digital Marketing
NFT marketing provides numerous advantages to the brands, and these openings are expanding every moment. The brands can get millions of bones by not just dealing with NFTs but also by raising their visibility and fashionability through these commemoratives.
Thus, they use these advantages in colorful ways. Then are some successful exemplifications of the brands that use NFTs and cryptocurrencies in digital marketing.
Case 1 Taco Bell
This case is a significant and well-known illustration of NFT operation in digital marketing. And the brand came the first fast-food chain that caught NFT trends and NFT marketing.
They vented all their 25 NFT GIFs within 30 twinkles at different prices. People gave thousands of bones for each GIF.
They created and vend NFTs to arouse attention in social media and mainstream media, and it was successful because it caused a huge splash.
Taco Bell victoriously raised brand mindfulness through this trade.
Case 2 Lords of Leon
The American gemstone band lords of Leon was the first who apply NFT marketing in the music assiduity. In March 2021, they created the first NFT reader in music history.
They released their reader, “ When You See Yourself, ” in the form of an NFT.
The band set their reader to trade in three different performances. Each interpretation has a distinctive point in terms of content. It was an unmissable chance for the band suckers who wanted to have digital collectibles of the brand.
They managed $ 2 million in reader deals but more importantly, this was a great move to draw their suckers ’ violent attention and encourage followership fidelity.
Case 3 Marriott
Marriott is a hostel chain with parcels in colorful locales worldwide. They instanced the perfect operation of NFTs and cryptocurrency digital marketing.
They aimed to raise brand mindfulness and point to their Marriott Bonvoy Travel Program.
The brand banded with three artists to produce NFT content grounded on their unique trip gests around the trip program. These NFTs contained the gests that the program offers to guests.
Marriott displayed the NFTs at an ultramodern art show. The show’s winners got their NFTs and earned,000 Bonvoy points they could use during the trip program.
Case 4 Top Shot of NBA
NBA Top Shots is one of the most successful exemplifications of NFT marketing. That was such an influential crusade that the platform druggies raised from,000 to,000 in just many weeks.
NBA Top Shots is a digital trading platform. It enables guests to enjoy, vend, and trade functionary digital collectible NFTs of the NBA’s most inconceivable plays and players.
There are little clips that are highlights from healthy plays in the NBA records. Each one of these clips is a Moment. guests can buy and vend these Moments, and every Moment has a particular point.
Numerous Moments were traded on the platform, and the deals have been growing.
Case 5 Pizza Hut
In 2021, Pizza Hut Canada organized a digital marketing crusade to present its four new pizza flavors.
Their NFT marketing crusade was “ 1 Byte pets, ” and it was the first-fungible pizza. Pizza Hut unlocked an NFT pizza sampler with one of the new airs each week.
People purchased the bits to “ have a savor that will last anywise. People bought the pieces to “ have a taste that will last ever.
The crusade targeted brand mindfulness and client fidelity; the plutocrat took the backseat.
So each bite of pizza NFT vends for $ 0.18, a veritably low price. still, on the other hand, once it was bought, it was snappily listed for 5 ETH( about $,000).
Now, it’s more advanced than that time. One slice is vented for 75 ETH( around$,000). This crusade is an important illustration of using cryptocurrency and NFTs in digital marketing assiduity.
Case 6 Australian Open
This time, the Australian Open gave room to Metaverse and NFTs, allowing suckers to trace the moment in real-time. It was a wise digital marketing strategy to include sympathizers in the game.
6776 segments of the tennis palace were pivoted into NFTs, and each was singular. For illustration, if the match-winning shot from any matches lands on a particular plot, all the information in the followership’s NFT is streamlined according to real-time moments.
Still, the NFT proprietor of that plot has the chance to claim and admit the crown point’s tennis ball, If one of the crown points lands on a plot.
Australian Open Art Ball was the first NFT of the event and was designed to give unknown virtual access to live match data and the moment.
Also, AO Art Balls embraced 160 NFTs designed by original and transnational artists created specifically for the 2022 event.
NFTs and cryptocurrencies have been playing a significant part in digital marketing.
As the exemplifications reveal, especially NFTs produce a deep bond and raise commerce with the guests. also, the companies reach further and further cult by creating indelible and individualized gests for them.
Every day, NFTs and cryptocurrencies are getting more and more substantial. Arousing your brand mindfulness, client fidelity, and creating further unbounded content are the primary advantages of catching these technological inventions.
